Vertu Boucheron 150 - can you afford it?

Boucheron Jewelry House together with Vertu has developed a mobile phone for people in luxury. The Vertu Boucheron 150 is made of solid gold casing and the keys on its keypad are made from sapphire crystal. This 3G device took over 1000 hours to finish one of these luxurious phones and it's very expensive! How expensive? Around $30,000. Now, can you afford that? Some of you probably could, but why?

It's not just a cellular phone, of course and it should be treated as a fine jewelry. With all the work done to create one of these, it's no wonder why it will cost so much! It also comes with a wooden casing similar to expensive jewelry boxes so you know that what you have is to be treasured.